DETAILED EXPERIENCE

FREELANCE – 1993 to Present

Many roles in offices around Toronto as well as on my own in Toronto and Kelowna and the cloud.

DRAFTFCB – Senior Studio Designer/Retoucher – February 2001 to March 2013

  • Senior lead artist on OLG, Coke-Cola, Coors Light, Microsoft and OPA.
  • Responsible for production, graphic design and layout of mass advertising campaigns, POP displays, in-store signage, direct mail, and OOH.
  • Built a comprehensive database of all OLG logos and images. Responsible for establishing and maintaining brand standards and guidelines.
  • Helped established and maintain brand standards for OPA and TD Canada Trust.
  • Authored policies and procedures for DIG Studio regarding file creation and server structure, responsible for training new employees and freelancers on these policies.
  • Lead photo retoucher and image manipulation expert within DIG Studio
  • Frequently called upon for advice and solutions from DIG colleagues on issues related to Adobe Illustrator, Photoshop and InDesign.
  • Responsible for demonstrating DIG’s capabilities to senior management, prospective and existing clients regarding DraftFCB’s integrated marketing strategies.
  • Provided production, creative and technical leadership.
  • Created and produced new business concept presentations and RFP documents.
  • Acting Studio Manager when required.

Other clients included: BMW, CIBC, Molson-Coors, Canada Post, Fairmont Hotels & Resorts, Purolator, Levis, Hewlett Packard, Kraft, Suzuki, WWF and TD Canada Trust.

VICKERS & BENSON – Senior Studio Designer – May 2000 to February 2001

  • Senior lead artist on McDonald’s, BMO and British Airways.
  • Responsible for production, graphic design and layout of mass advertising campaigns, POP displays, packaging, out-of-home, and direct mail.
  • Responsible for photo retouching and image manipulation.
  • Created and produced new business concept presentations and RFP Documents.

Other clients included: Canadian Tourism Commission, Lennox Heating and Air Conditioning.

YOUNG & RUBICAM – Senior Studio Designer – January 2000 to May 2000

  • Senior lead artist on Ford Canada, Kraft, AGF Mutual Funds, H&R block and Kool-Aid.
  • Responsible for production, graphic design and layout for mass advertising campaigns, out-of-home and direct mail.
  • Responsible for illustrations, photo retouching and image manipulation.

Other clients included: Carlsberg, Colgate, Campbell’s, Jaguar, Land Rover, Laura Secord, Ministry of Labour, Northern Reflections, Tourism PEI,
United Way and Xerox.

 ECHO ADVERTISING – Studio Designer at – October 1997 to January 2000

  • Lead artist on Alliance Atlantis, AMEX, Sprint Canada and Michelin.
  • Responsible for production, graphic design and layout for mass advertising campaigns, OOH and direct mail.
  • Responsible for illustrations, photo retouching and image manipulation.
  • Created and produced new business concept presentations and RFP Documents.

Other clients included: Livent, Labatt’s Blue, Budweiser, Toronto Raptors, Starbucks, Toronto Blue Jays and Canada’s Walk of Fame.

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